Welcome to Capital A Film & Entertainment.  The genesis of the company actually began about 15 years ago when, after watching The Usual Suspects, I crossed some indescribable threshold from being a causal movie watcher to a film lover.  Despite other strong interests, no other topic has ever captured my imagination or sparked more passion.  I love this stuff.

After getting a degree in Business/Marketing, I immediately moved to Austin to pursue a career in film.  My intent then, and my intent now, was not only to be a creative force in the production of movies, but also take a very prominent role in marketing by connecting the right movie-going audience with the right movie.  I was fortunate enough to meet and begin working with a local producer in town; Elise McMullen with Monument Productions.  My tenure with her was brief, but highly informative.  Unfortunately, financial matters became pressing and I delved into another profession; real estate.

Although Elise did offer me a very tempting position with her production company, I reluctantly declined and pursued this new profession.  I do not regret it in the slightest.  Since getting into real estate, and working with other professional business owners, I have discovered that all of the conventional wisdom I had learned in college concerning business and, in particular marketing, was wrong.  I was forced to unlearn just about everything I had learned in this field and begin from scratch.  For the last 5 years, I have worked successfully as a real estate agent, a real estate investor and as a marketing consultant.

Armed with a much greater understanding of business, I have reentered film. 

Capital A Film & Entertainment's mission statement is to make commercially successful films by connecting human beings.  This is the ultimate purpose of film; to form a bond between one person and another.  Unfortunately, too often marketers sabotage this goal by treating the quantity of ticket sales as paramount to the quality of ticket-purchasers.  This strategy, while seemingly advantageous in the short run, devastates the viability of word-of-mouth marketing, which translates to the loss of millions in free advertising and, ultimately, sales.

Our marketing strategy is centered around respecting the audience and making their movie-going experience the best it can possibly be.  Anything short of this is does not only a disservice to the creative forces behind the making of a film, but it also compromises the financial health of all involved.

It's not good enough to make great films, we create a great movie-going experience.